Are Benefits of Organic and Free-Range Poultry Farming Transforming Consumers’ Buying Behaviour?

India stands at the third position worldwide in terms of the production of eggs and occupies the fifth position in chicken meat production. Although a large part of the production comes from the techno-commercial industry, a significant rise in awareness about organic and free-range poultry farming is observed. Free-range poultry farming emphasizes on security from diseases and environmental pollution. However, it is the nutrient value of the end-product that supersedes all other factors inducing demand growth of organic and free-range chicken and eggs.

Free-range poultry farming is a type of animal husbandry where the livestock is allowed access to outdoors, even if it is for a limited time every day. It has been already proven that chickens raised by free-range farming techniques offer better health benefits to consumers than the quarantined ones. The process had been in practice since long but is gaining more popularity now as it is easier to reach out consumers who want to buy free-range chicken online. Rising awareness across the world, as well as India, can be attributed to increasing inclination towards clean labels. Consumers are getting aware of the nutrient value of free farming chickens and organic chickens. In addition to this, home delivery by of free-range organic chicken and eggs is further adding to the growing demand.

Why free-range organic chicken is considered to be better than other poultry products?

To start with, free-range chicken and eggs have a higher amount of unsaturated fat. While fats may sound unhealthy, unsaturated fat is actually good for health. It not only improves one’s health bust also helps in boosting immunity and supports brain development. This is not it, free-range poultry products are also a rich source of omega 3 fatty acids, which is effective in preventing, as well as managing, heart diseases. The vitamin content of these products is also higher than the other products available in the market. Organic chickens are antibiotic-free too, which adds to the list of benefits it has to offer. Therefore, it can be rightly said that organic free-range chicken and eggs are the premium products that adhere to the highest of the standards for maintaining quality.

Why is the product gaining more popularity now, more than ever before?

Prevalence of diseases has been increasing with all the unhealthy or not-so-healthy options available in the food industry. This has created awareness and has also led to a rise in health consciousness among consumers. The exponential rise inpatient population of cardiovascular diseases has acted as a catalyst to the demand growth for free-range eggs and chicken. The shift to these products is accelerating each passing day; and, studies prove that it is all worth it owing to the benefits offered.

While it is the rising awareness about the benefits of free-range eggs and chicken that has led the shift, easy online availability and home delivery are also aiding the consumers to cater to a healthier option. Now, with us, ordering organic chicken and eggs are just a few clicks away. We make sure that our products are of premium quality and offer convenient delivery of products. Our aim is to ensure that our extra effort in raising high-quality chickens can reach out to maximum consumers by providing them with the option to buy organic chicken online.

How do we ensure that our free-range organic chickens offer higher nutritional content than other products available in the market?

The chickens are raised under healthier circumstances, causing natural growth. The end-product (organic eggs and chicken) offered to consumers is assured to be free of any antibiotics. In addition, the healthier circumstances under which these free-range chickens are being raised, adds to their vitamin and nutritional value; which is passed on to consumers. Proper care is taken right from the beginning for offering maximum benefits to consumers. These birds get more exercises and nutrients through natural sources that quarantined ones. Therefore, the product outcome is also healthier than others.

What sets us apart?

There are many sellers who resort to adulteration which makes it difficult for the consumers to make informed decisions. This is why we offer home deliveries, so that, one reaps the benefits of a healthy diet. We take immense pains to adhere to the highest standards of livestock welfare.

Key Takeaway

Now, more than ever before, it is of utmost priority to switch to healthier alternatives available. And, we are working hard so that the consumers settle for nothing less than the best. To illustrate the importance of health, one can’t emphasize enough on the importance of a healthy heart. In our country, cardiovascular diseases are leading to the causes of mortalities. The risk factors of these diseases have increased exponentially. Therefore, a shift to free-range poultry chicken and eggs, produced organically, is just the right solution for the meat lovers. After all, what is better than having your favourite food that offers better health benefits, without compromising on the taste factor.